What is consumer confidence? Well basically it is that buyers of goods are confident that if they purchase certain items from certain companies that they will be confident that the product they are receiving will be a good one. It means you trust certain brands and feel more comfortable buying them if you can.

Most Japanese companies and the government want these levels to be huge. They pride themselves it seems on making sure that people love the quality of the products that come from and originate in this country. Toyota has recently had a huge set back with a massive recall on millions of newer vehicles with the gas pedal sticking.

The government in Japan has also gotten involved telling them to make sure they are putting the customer first here and winning their confidence back. Does this mean that they produce poor cars? No, history has shown they are top in quality. It could however shake some people’s confidence in them, but if handled properly they can achieve success.

So what does this mean to you, the new issues with a Japanese auto maker? Only time will tell how this latest flop will shake the consumer confidence indexes studies by the auto industry.